Pic nic in Italy, it’s a trend!
The French started the picnic ritual in the gardens of Versailles. It was the post-Revolution period, and "Liberté, Égalité, Fraternité" also meant meeting altogether, without social distinctions, in a place previously closed to the people to eat together with a...
Will TikTok remain the world’s most downloaded app in 2023?
According to the latest data analyzed by AppFigures, once again TikTok emerges as the most downloaded app in November 2022, reaching more than 1.5 billion users, the data say. After the success of the past two years, however, some indicators point to a slowdown in...
WeCom: the new frontier of customer care in China
What is WeCom? WeCom is a service initially conceived by the Tencent (WeChat) team as a corporate tool for internal communication. Over time, however, industry experts found out that this tool was ideal for interacting with the entire WeChat ecosystem and could enable...
What is WeChat Channel and why do you need it?
WeChat Channels is a short video platform and the most powerful answer to Douyin (Douyin is what in the western country we call Tiktok). It is located inside WeChat and you can access it from the ‘Discover’ option. WeChat Channel is a feature that everyone can use to...
Digital Report in Italy: 2021 market and 2022-24 forecast
In 2021 the Devices and Systems market is growing (9,836 million euros, + 11.9%), that of Software and ICT Solutions (3,653 million euros, + 8.2%), of ICT Services (6,431 million euros, + 8%)
How much is the Chinese market worth for Italian companies?
GDP in China in the first quarter of 2021 increased by + 18.3%, and in 2020, China was the only country in the world to maintain economic growth, achieving + 2.3%. Not only that, in 2021, with 1,058 billionaires (+ 259 compared to 2020), China has overtaken the United...
Why shouldn’t you leave the management of your communication abroad to your distributor?
If you are facing a new non-European market, especially if it is large, distant and in a foreign language you aren’t familiar with, and have finally found youself a distributor, it is possible that you are tempted to delegate not only the sale of your products but...
Singles Day 11.11
What is Singles day? November 11, also known as Singles’ Day is the largest shopping day int he WORLD. Double 11 falls on Nov. 11 because the four 1s in the date resembles a bare stick, which in a slang for an unmarried man ho does not add “branches” to the family...
Which WeChat account can a non Chinese resident company open?
WeChat is the most used platform in China and it is essential for every company that wants to sell (or even just thinks about selling) in this large national country to have an official account: but which WeChat account can open a company that has not a legal...
Say CHEESE, see CHEESE, eat CHEESE
The annual CHEESE Fair in Bra, 20th of September: One weekend filled with exciting food offers all around our all-time favorite dairy product: Cheese.