The C.O.M. – City Open Museum project was featured in a television segment aired on “Bellitalia”, the TGR programme broadcast on Rai 3, thanks to the communication and media relations activities managed by the agency’s LifeStyle team.
Funded under Italy’s National Recovery and Resilience Plan (PNRR) and coordinated by the Academy of Fine Arts of Carrara, leading a network of 18 academic institutions, C.O.M. is a widespread, transmedia, and participatory art project that brings free events, exhibitions, and installations across Italy, fostering an ongoing dialogue between contemporary art, territories, and communities.
The project was presented in a TV feature produced by the “Bellitalia” editorial team, with the support of the LifeStyle team in media relations activities and in shaping the editorial narrative. The segment explored the history and prestige of the Academy of Fine Arts of Carrara, as well as the visions and projects developed within C.O.M., through interviews and first-hand accounts from the protagonists involved.
The broadcast on Rai 3 represents an important opportunity for national visibility for an initiative that enhances Italy’s artistic heritage and promotes new forms of cultural engagement on a widespread scale.
