Sport & Events PR Agency


DAG Communication is a Press Relations agency who can develop ample visibility for your company or organizations sports or events in Italy. Our clients include companies, sports leagues, franchises, associations, venues, sponsors, owners and athletes all of which are involved in different sports or organize big events from music, theather, culture, fairs, etc.

Take a look at our customers and services. At DAG Communication, we manage all aspects within the sports business, from high-level front office posts to sports journalism. In addition, we are able to use our relationships in Italy, astute knowledge of the media and  unique ability to identify news angles to build coverage for clients well beyond the traditional media landscape. Through these strengths, we have to ability to create brand exposure in key areas such as lifestyle, entertainment and business.

Our approach combines a complete understanding of our clients’ goals, development of a strategic communication plans and flawless implementation of tailored programs. All of these approaches are used to build leverage for sports and events around Italy as a way of enhancing our clients brand image and most importantly drive business.

Sport & Events PR Agency Services


  • PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
  • Audience and Media Targeting: we identify our clients key target audiences and key target media.
  • Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
  • Press Kits: we edit, design, produce and distribute Italian press kits.
  • Press Releases: we create, write and distribute press releases among the Italian media.
  • Story Exposés: we research, write and pitch stories.
  • Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
  • Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
  • Press Tour: we organize individual and group press tours at our customers’ production facilities.
  • Websites: we create professional and engaging websites for the Sport sector.
  • Brochures: we produce brochures related to the company and its proucts.

In addition we also offer:

  • Reporting: we closely document all PR activities, budget use and media coverage.
  • Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
  • Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
  • Special events: we create and produce special promotional and media events in Italy.
  • Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
  • Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
  • Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
  • Contests: we organize contests for our customers.

Sports & Events Customers and References