Rome, the world of mixology, and a Golden Hour story waiting to be told. This was the setting in which Pallini presented itself at Roma Bar Show 2026, turning its presence at the event into an experience built around the concept “What’s your spirit today?”.
To support the brand at this important event dedicated to the beverage inudtry, DAG Communication handled its media relations activities, working to bring the Pallini experience to the attention of both national and trade media.
Media engagement was at the heart of the activity. Selected journalists were invited to visit the Pallini stand during the two-day Roma Bar Show, with the opportunity to meet the brand directly, discover the concept delevoped for the 2026 edition, and immerse themselves in the atmosphere of Rome’s Golden Hour. More than simply establishing a presence at the trade show, the goal was to create opportunities for meaningful connections and storytelling. Meetings with jourinalists provided an opportuninty to introduce the project first-hand, share Pallini’s vision and offer the media insights and content that could be developed into stories.
The strenght of the “What’s your spirit today?” concept lies precisely in its ability to open the story up to different interpretations. Golden Hour becomes the moment when Rome shifts its rhythm, the bar comes alive, and the cocktail becomes an expression of a spirit, understood not only as a distilled beverage, but also as a mood, personality and attitude.
It is in this kind of setting that media relations in the Food & Beverage sector become a strategic tool: not simply to generate visibility, but to build authentic connections between brands and journalists, creating opportunities for a project to be discovered and experienced first-hand.
With Pallini at Roma Bar Show 2026, DAG Communication therefore developed a PR activity built around relationships, encounters, and shared experiences, supoorting the brand at one of the most significant events in the beverage industry and helping turn its presence into a tangible communication opportunity.
