When it comes to Fashion and Beauty, it is important to stay up to date on the fast changing trends. The key to communication in this area is creativity, and DAG Communication is the PR Agency in Italian Fashion with the expertise for this. We assist our customers with the customization and diversification of their products in order to convey a unique and captivating brand. At DAG Communication we work hard to build close relationships with the media, operate at the forefront of Public Relations, and organize large-scale events that can amplify the image of our client’s company .

At DAG Communication we are able to assist our clients in the process of achieving greater visibility in order to capture their target audience, through the following activities.

• PR Strategy: we suggest an effective destination PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
• Audience and Media Targeting: we identify our clients‘ key target audiences and key target media.
• Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
• Press Kits: we edit, design, produce and distribute Italian press kits.
• Press Releases: we create, write and distribute press releases among the Italian media
• Story Exposés: we research, write and pitch stories.
• Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
• Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
• Press Tour: we organize individual and group press tours at our customers’ production facilities.
• Product Testing: we select a number of journalists and level bloggers to whom we send the products to be tested for a possible review.
• Websites: we create professional and engaging websites for the Fashion and Beauty sector.
• Brochures: we produce brochures related to the company and its products.

In addition we also offer:

• Reporting: we closely document all PR activities, budget use and media coverage.
• Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
• Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
• Special events: we create and produce special promotional and media events in Italy.
• Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
• Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
• Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
• Contests: we organize contests for our customers or find opportunities to offer products such as awards.