Have you chosen Italy to start your cultural or artistic project? What is your international plan of communication? Are you looking for a PR agency in Italy with the right skills to do so? Is this your first time working with a Public Relations firm in Italy?

At DAG Communication, our team has developed many skills over the years in relation to the world of art and culture. We have constructed activities for the promotion of works of art owned by foundations, cultural events and exhibitions, music festivals, publishers and writers. In the high potential sector of art and culture, DAG Communication is presented as a Public Relations firm offering professional, specialized services and ensure wide media coverage. DAG Communication has created close relationships with the media, and are currently operating at the forefront of Public Relations, Digital PR and Web PR, and organize large-scale events that can amplify the image of our clients company and projects.

Our approach combines a complete understanding of our clients’ goals, development of strategic communication game plans and flawless implementation of tailored programs. All of these approaches are used to build leverage around Italy in order to enhance your company’s brand image, and most importantly, drive visitors and business.

• PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
• Audience and Media Targeting: we identify our clients‘ key target audiences and key target media.
• Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
• Press Kits: we edit, design, produce and distribute Italian press kits.
• Press Releases: we create, write and distribute press releases among the Italian media.
• Story Exposés: we research, write and pitch stories.
• Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
• Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
• Press Tour: we organize individual and group press tours at our customers’ production facilities.
• Websites: we create professional and engaging websites for the Art and Cultural sector.
• Brochures: we produce brochures related to the company and its proucts.

In addition we also offer:

• Reporting: we closely document all PR activities, budget use and media coverage.
• Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
• Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
• Special events: we create and produce special promotional and media events in Italy.
• Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
• Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
• Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
• Contests: we organize contests for our customers.