Entertainment PR Agency


DAG Communication is a press relations agency in Italy who can generate visibility of your company within the Italian entertainment industry. Whether you specialize in movies, tv series, talent shows, concerts, or theatre shows, if you are a company or an artist, DAG communication will be  your entertainment PR Agency in Italy and will guide you to become visible within the core Italian medias.

Take a look at our customers and services We manage all aspects of the entertainment industry – from high-level front office posts to journalism –  and we use our relationships in Italy, astute knowledge of the media and  unique ability to identify news angles to build coverage for clients well beyond the traditional media landscape. We also create brand exposure in key areas such as lifestyle, entertainment and business.

Our approach combines a complete understanding of our clients’ goals, development of a strategic communications game plan and flawless implementation of a tailored program. All of these approaches are used to build leverage for the entertainment industry  around Italy in order to enhance brand image and most importantly and drive customers and business.

Entertainment PR Agency Services


  • PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
  • Audience and Media Targeting: we identify our clients key target audiences and key target media.
  • Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
  • Press Kits: we edit, design, produce and distribute Italian press kits.
  • Press Releases: we create, write and distribute press releases among the Italian media.
  • Story Exposés: we research, write and pitch stories.
  • Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
  • Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
  • Press Tour: we organize individual and group press tours at our customers’ production facilities.
  • Websites: we create professional and engaging websites for the Entertainment sector.
  • Brochures: we produce brochures related to the company and its proucts.

In addition we also offer:

  • Reporting: we closely document all PR activities, budget use and media coverage.
  • Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
  • Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
  • Special events: we create and produce special promotional and media events in Italy.
  • Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
  • Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
  • Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
  • Contests: we organize contests for our customers.

Entertainment Customers and References