Promoting Made in Italy in international markets means showcasing Italian expertise, understanding the characteristics of different audiences and creating new opportunities for businesses to connect with industry professionals worldwide. Digital communication plays a strategic role in this process, helping trade shows expand their visibility and strengthen their positioning in key international markets.
Against this backdrop, DAG Communication is beginning a new collaboration with Beer&Food Attraction, one of the leading trade shows dedicated to the beer, beverage and foodservice sectors. We have been selected to manage the digital advertising campaign for this Italian Exhibition Group (IEG) project, developed with the support of the Italian Trade Agency (ICE) to promote Italian businesses abroad and support their internationalisation.
The campaign will target Germany, Spain and the United Kingdom, with the aim of increasing awareness of the event, strengthening its international positioning and bringing its offering to the attention of a qualified professional audience.
Through social media advertising, we will develop communications that convey Beer&Food Attraction’s identity and the value it brings to the industry. The strategy will combine data analysis, media planning and creativity, adapting messages and content to the characteristics of each market and to the project’s international promotional objectives.
Our work will focus on translating the event’s key strengths into relevant and distinctive advertising content, highlighting its ability to bring together beer, beverages, foodservice, innovation and new business opportunities.
The campaign will contribute to consolidating Beer&Food Attraction’s presence beyond Italy and strengthening its appeal among international companies and industry professionals. This new assignment reinforces DAG Communication’s role as a partner for communication and digital advertising projects targeting international markets. We will bring together strategy, data and creativity to support an initiative that promotes Made in Italy and helps Italian businesses expand internationally.
