Communication in the Food and Beverage sector is very complicated. Creativity and the ability to manage strong relationships with journalists are a major necessity in this sector.

DAG Communication creates close relationships with their clients in order to be able to elaborate on their communication projects and create ample visibility for both the company and their products. DAG Communication assists companies in receiving this visibility from their target audiences through the following activities. DAG Communication has distinguished themselves in the communication market, and in particular, the press office, through their strong consulting capabilities. DAG is not limited to ‘direct execution’ but instead, have always studied the most appropriate communication strategies for each client, based on their objectives and characteristics.

DAG Communication is also able to work with businesses in order to create Online PR strategies as a way of targeting precise profiles or the universal population of the Internet.

• PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
• Audience and Media Targeting: we identify our clients‘ key target audiences and key target media.
• Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
• Press Kits: we edit, design, produce and distribute Italian press kits.
• Press Releases: we create, write and distribute press releases among the Italian media
• Story Exposés: we research, write and pitch stories.
• Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
• Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
• Press Tour: we organize individual and group press tours at our customers’ production facilities.
• Product Testing: we select a number of journalists and level bloggers to whom we send the products to be tested for a possible review.
• Websites: we create professional and engaging websites for the Food and Beverage Sector.
• Brochures: we produce brochures related to the company and its products.

In addition we also offer:

• Reporting: we closely document all PR activities, budget use and media coverage.
• Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
• Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
• Special events: we create and produce special promotional and media events in Italy.
• Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
• Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
• Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
• Contests: we organize contests for our customers or find opportunities to offer products such as awards.