For the third consecutive year, we are supporting Milano Wine Week with press office and media relations activities for its ninth edition, taking place from 17 to 25 October 2026. Our partnership has grown alongside the event, with our work focused on highlighting its key players, content and role within Italy’s wine industry.
Our communications activity supports an event that brings together business, culture, education and new forms of expression. Through ongoing media relations, we bring the programme’s many facets to the attention of editorial teams, developing relevant story angles for both the trade press and publications covering business, tourism and lifestyle.
The ninth edition will feature more than 100 activations across Milan, creating new connections between the world of wine and the life of the city. The Milan Marriott Hotel will serve as the hub for professional events, while the Enoteca MWW at the Dazi dell’Arco della Pace will welcome the wider public for tastings, meetings with producers and evening events.
The programme for industry professionals will combine education, knowledge sharing and business opportunities. Highlights include Wine List Italia, the MWW Awards and Business Day on 19 October, featuring professional tastings, masterclasses and workshops. These events will encourage dialogue among wineries, buyers, distributors and foodservice professionals, with a focus on expertise, relationships and evolving market trends.
Among this year’s new initiatives, Wine Hospitality will explore the role of hospitality in wineries through a Forum, Awards and a Showcase. Bringing together wine, local landscapes, nature, culture and design, the project will broaden the conversation around the potential of wine tourism. Meanwhile, “Il Vino Cambia Forma”, developed with Spazio Di Paolo, will explore packaging design and new approaches to wine communication.
As the programme becomes increasingly diverse, communication plays an essential role in bringing its different elements together into a clear and consistent narrative. Our goal is to strengthen Milano Wine Week’s distinctive identity, highlight its latest developments and turn individual events into opportunities to explore the trends and transformations shaping the wine industry.
The renewed partnership reflects a relationship built over time on a deep understanding of the event and continuous dialogue with the media. Once again this year, we will work to expand the visibility of Milano Wine Week and its many dimensions, helping bring wine culture to new audiences, contexts and forms of expression.
