From Semptember 4 to 8, 2026, Berlin hosted IFA, one of the world’s leading international events dedicated to technology and innovation. For MOVA Italia, taking part in the event represented an important opportunity to strengthen its presence in the market and connect with journalists and media professionals from different countries.
In this context, DAG Communication supported MOVA Italia with PR and media relations activities during IFA 2026, helping the brand communicate its presence at the event and create opportunities for engagement and dialogue with the press.
Our assignment included accompanying journalists both inside and outside areas, managing media requests, and coordinating interviews with MOMA representatives. The activities were carried out directly on-site with the aim of facilitating dialogue between the brand and the media and maximizing MOVA’s presence within an international environment.
Media relations played a central role in the project. Through ongoing coordination with the MOVA team we organized dedicated opportunities for in-depth conversations and accompanied journalists as they discovered the brand, turning MOVA’s participation at IFA into a conrete opportunity for communication and networking.
Supporting a technology brand at an international event means providing specialized expertise in media relations, press meeting organization, and the on-site coordination of communication activities.
For DAG Communication, working alongside MOVA Italia meant overseeing every stage of the project, from media realtions to the operational management of activities throughout the event, helping to strengthen the brand’s visibility and create new opportunities to engage with the press.
MOVA’s presence at IFA 2026 therefore represented not only an important opportunity for brand visibility, but also a chance to strengthen its dialogue with the media and showcase the brand at one of the leading international events dedicated to technology.
