University & Research PR Agency


Since its foundation in 2000, DAG Communication has expanded their knowledge base into University education, scientific research and work. Based on their years of experience in this sector, DAG Communication is able to offer highly specialized services that will ensure ample media coverage, both nationally and internationally. DAG has built many close relationships with media, and are currently operating at the forefront of Public Relations, Digital PR, Web PR, and specialize in the organization of events.

With such expertise, DAG is able to enhance the image of universities, university centers, and research. As an agency, DAG often deals with complex communication projects for universities and research centers, where a variety of instruments are used: print and online advertising(following the process of idea creativity and planning), Press Office or Traditional Online PR, organization of conferences (even at high levels including involvement with government ministers, President of the Republic, and Nobel Prize winners) as well as online events (streaming, video chat, etc.).

University & Research PR Agency Services

  • PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
  • Audience and Media Targeting: we identify our clients key target audiences and key target media.
  • Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
  • Press Kits: we edit, design, produce and distribute Italian press kits.
  • Press Releases: we create, write and distribute press releases among the Italian media.
  • Story Exposés: we research, write and pitch stories.
  • Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
  • Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
  • Press Tour: we organize individual and group press tours at our customers’ production facilities.
  • Websites: we create professional and engaging websites for the University and Research sector.
  • Brochures: we produce brochures related to the company and its proucts.

In addition we also offer:

  • Reporting: we closely document all PR activities, budget use and media coverage.
  • Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
  • Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
  • Special events: we create and produce special promotional and media events in Italy.
  • Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
  • Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
  • Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
  • Contests: we organize contests for our customers.

University & Research Customers and References