DAG Communication delivers the knowledge, service and results needed for clients to achieve and sustain relevance and visibility in Italy. The objective is to construct a secure platform which allows clients to present themselves within highly competitive fields of investment banking, M & A, private equity, commercial finance, information services, financial technology, law and other professions.

Through in-depth understanding of our clients businesses, the Italian markets, and key industry issues in Italy, DAG Communication delivers penetrating ideas on behalf of its clients to a carefully targeted range of media contacts and opinion leaders. We use powerful PR tools to deliver excellent, measurable results.

• PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
• Audience and Media Targeting: we identify our clients‘ key target audiences and key target media.
• Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
• Press Kits: we edit, design, produce and distribute Italian press kits.
• Press Releases: we create, write and distribute press releases among the Italian media.
• Story Exposés: we research, write and pitch stories.
• Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
• Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
• Press Tour: we organize individual and group press tours at our customers’ production facilities.
• Websites: we create professional and engaging websites for the Financial sector.
• Brochures: we produce brochures related to the company and its proucts.

In addition we also offer:

• Reporting: we closely document all PR activities, budget use and media coverage.
• Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
• Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
• Special events: we create and produce special promotional and media events in Italy.
• Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
• Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
• Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
• Contests: we organize contests for our customers.