Amarone Association - Le Famiglie Storiche
Le Famiglie Storiche is an Association founded in 2009 that brings together 13 historical producers of the famous Amarone della Valpolicella wine (Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Torre D’Orti, Venturini and Zenato). The Association promotes the wine that has become an Italian wine icon, known and appreciated all over the world.
Activities and Results
DAG Communication started the collaboration with Le Famiglie Storiche on the anniversary of the Association. In 2019, in fact, Le Famiglie Storiche celebrates 10 years of activity and for the occasion, DAG, as a Communication Agency, has been called to organize an event on March 4 2019 at the Bou-Tek space in Milan.
The event was divided into two moments: the Walk-Around Tasting for sector operators and the press in the afternoon and the Gala Dinner with various representatives of the media world in the evening.
DAG Communication took care of the complete realization of the event, managing media relations and public relations activities, inviting over 300 trade contacts to the Walk-Around Tasting and over 100 representatives of the media world at the Gala Dinner.
DAG was also responsible of the creative side, creating paper, digital and video materials and providing on-site support throughout the day.
The two events dedicated to wine proved to be a success and saw the participation of more than 210 guests, among sector operators – including the main associations of wine world: AIS, ONAV, FISAR, FIS, Associazione Donne del Vino – and journalists.