Veroni is an Italian company that offers genuine Italian-made products such as Prosciutto, Salami, Mortadella and other fresh, cured meats. The company was founded in 1925 by the five Veroni brothers in the small town of Correggio in Emilia-Romagna, Italy. Veroni family is still carrying on this wonderful adventure with passion, knowing how to combine love for good things and innovation. With the establishment of their headquarters in Logan, New Jersey, in 2015 Veroni branched out to the USA market carrying on an original business model: the company in fact guarantees the authenticity and high quality of a product really made in Italy by importing 100% Italian made salumi into the USA, which are sliced and packaged at the local facility to preserve their flavors and aromas.
Activities and Results
DAG Communication began its collaboration with Veroni in 2018, taking charge of digital communication and media relations activities in the United States. In particular, DAG deals with: managing relations with the trade and consumer press and food bloggers, management of the official channels on Instagram, Facebook, Twitter and YouTube and the development of a corporate blog in the area of the site specifically dedicated to the American market. The goal is to increase the company’s awareness in the US market. While as regards the social side, DAG manages the Facebook, Instagram and Twitter accounts of Veroni USA. In 2019 DAG also took over the management of the Italian channels of Facebook, Instagram and Twitter, developing the editorial plan, post editing, moderation of interactions, promotional campaigns and reporting.