Two weeks before the start of the Olympic Games, Visa welcomed the press to its Milan offices to share its journey towards Milano Cortina 2026 and present the initiatives developed across the local area ahead of the Games.
DAG Communication supported Visa, Worldwide Payment Technology Partner of the Olympic and Paralympic Games, in organising the “Towards Milano Cortina 2026” press conference, helping create a moment of discussion focused on the company’s role and on the value of the initiatives designed for businesses, citizens and local communities.
The event brought together the different dimensions of Visa’s commitment in a single narrative: from preparations for the Games to local initiatives and a broader vision extending beyond the sporting event itself.
At the centre of the discussion was not only the international scale of Milano Cortina 2026, but also the way an event of this magnitude can create meaningful connections and opportunities for the communities involved.
DAG Communication supported the development and organisation of an event designed to give journalists a comprehensive understanding of Visa’s journey, connecting the brand’s global role with its local commitment.
This approach helped position Visa’s partnership with Milano Cortina 2026 not as an activity limited to the Games, but as part of a broader programme built around projects, initiatives and relationships with the territory.
For DAG Communication, supporting Visa on this occasion means contributing to the story of a project that connects a global event with the people and communities hosting it. It is also an example of how press events can become strategic opportunities to strengthen brand positioning and turn a major international occasion into a story with strong local relevance.
