DAG Communication will take care of the press office and media relations for Villeroy & Boch for Italy throughout 2016 .
Established in 1748, Villeroy & Boch is the leading German company in ceramic products, both Bath & Wellness and Tablewear. Today Villeroy & Bosh is present in 125 countries, with 14 production facilities throughout Europe, Mexico and Thailand. The company’s headquarters are located in the Old Abbey in Mettlach, Saarland, reaffirming its deep roots in European culture. On stock since 1990, the company is now pursuing a path of internationalization, with a focus on growth in new markets. There is considerable potential for Villeroy & Boch in Asia, especially in China, India and the Middle East. Foreign sales have increased over the last 15 years from 46% to 72 % of total sales.
“We are pleased to begin a path alongside a European excellence as Villeroy & Boch, whom we always appreciate the ability to blend authenticity, tradition and great innovation quality and appearance”, explains Elena Guzzella, partner and ceo of DAG Communication. “For us it is extremely challenging and stimulating to be able to provide a brand already recognized and respected with our consolidated expertise in the areas of Food, Architecture and Design, to contribute to the development of a reality that is rooted in the past in order to constantly improve the future, maintaining its own identity.”
Established in early 2000, DAG Communication works in corporate communications and public relations. Distinguished by a 360 degrees consultative approach and a strong strategic and operational expertise, it is specialized in media relations, event organization, in institutional relations and assisting companies, institutions and organizations to achieve their objectives of communication and visibility. The agency relies on a team of 16 professionals. The two founders and souls of DAG Communication are Elena Guzzella and Giorgio D’Amore, who has also held the position of president of the Young and vice president of Assolombarda.