An evening dedicated to Martini culture and a new chapter in the journey of No.3 Gin. Held at Sogni Milano, “The Organic Martini Experience” brought together a select group of journalists invited by DAG Communication’s Lifestyle team for an experience combining mixology, tasting and product storytelling.
Organised as part of Dry Martini January, the event gave guests the opportunity to take part in Martini Fitting, a masterclass dedicated to discovering the perfect Martini. The hands-on experience was designed to explore the characteristics of the cocktail while highlighting the role of No.3 Gin in its preparation.
The evening also provided the opportunity to celebrate an important milestone for the brand: achieving 100% organic certification. A new development that further enriches the No.3 Gin journey and adds another dimension to its positioning within the ultra-premium category.
For the event, DAG Communication’s Lifestyle team curated the selection and engagement of journalists, creating an opportunity to connect with the brand in a setting designed to encourage discovery, discussion and in-depth exploration.
Through the masterclass and tasting experience, the product became the focal point of the event, combining the presentation of the latest brand development with a direct opportunity to discover its characteristics and versatility in mixology.
“The Organic Martini Experience” therefore brought together two complementary elements: Martini culture and the evolution of No.3 Gin. An approach that offered journalists new angles from which to tell the brand’s story, drawing both on the qualities of the product and on their first-hand experience.
For DAG Communication, the event once again highlights the value of press experiences as a way to deepen understanding of a brand’s identity, share its latest developments and build relationships through relevant and engaging content.
