At Milan Design Week, visibility is built through the right connections and a communication strategy designed with purpose.
With SQUARE, DAG managed PR, press office and event management activities for the European debut of JIFANG, the award-winning Chinese design brand and recipient of the iF Design Award, supporting its positioning within the Fuorisalone and the international design scene.
The project combined a targeted editorial strategy, ongoing engagement with design, architecture and lifestyle media, and hands-on relationship management throughout Design Week, creating valuable opportunities for networking and visibility.
One of the highlights was the Designer Night: an exclusive event bringing together designers, architecture studios, media and partners to foster meaningful connections and exchange.
DAG oversaw every stage of the event, from guest management to on-site coordination, while also facilitating strategic partnerships, including the collaboration with Pallini Limoncello, the event’s beverage partner.
A project that shows how PR, events and strong relationships can turn a presence into a powerful opportunity for visibility, positioning and long-term connections.
