ManpowerGroup is the worldwide leader of innovation workforce solutions. In 2014 ManpowerGroup became the Official HR Partner of Expo 2015. Manpower offers strategic solutions for the management of human resources through research, selection and evaluation of personal for all professional positions; administration of temporary contractual work, planning and construction of project training, consultancy for firm management, career management, outsourcing service, HR consulting.


Activities and Results

DAG Communication collaborated with ManpowerGroup’s management to design a communication strategy for “ManpowerGroup4Expo Projects” that was developed in the following activities (all designed and managed by DAG Communication):

New Logo design

Website ManpowerGroup4expo: the official Expo recruitment website

ADV Campaign: for Italian and International media (web, printed, Tv, instore, billboard)

Below the line: flyer, powerpoint, brochure, instore materials

Event management: 3 events about food and job themes

Press relations and blogger relations

Since September 2014 DAG Communication has been building the layout of the ManpowerGroup4Expo website, creating the opportunity for individuals to find a new  job during ExpoMilano2015. ManpowerGroup is the official HR Premium Partner of the universal exposition.  DAG Communication has followed the work of Press Office proposing ManpowerGroup activities for Expo2015 through communication with national and local press. Additionally, we proposed interviews and in-depth analysis with the CEO Stefano Scabbio.

DAG Communication has managed all the activities related to “Work in food”,  an event dedicated to all new job in the food sector. DAG Communication wrote questions and answers, the Press Release, and managed the presentation, event and speakers.

The press office activity brought a lot of publications on economic newspapers including Sole24Ore and ItaliaOggi, national media like Corriere della Sera, Il Giornale, Il Messaggero, Avvenire, La Repubblica, both in online and paper. The in-depth analysis of Manpower has also reached the Consumer Newspapers (VanityFair, Oggi), Radio and TV (TGR Lombardia TGCom24). The press review of Manpower, from September to January 2015, is composed of more than 120 articles.