The new European Cheese Quality website is now live. The three-year information and promotion program dedicated to the U.S. market has been brought online through a comprehensive digital strategy and creative support provided by DAG.
The project was conceived to transform an institutional initiative focused on the European dairy supply chain into a digital communication ecosystem capable of engaging a highly demanding and competitive overseas audience.
The solution was the development of a user-oriented web platform. Moving beyond the concept of a simple showcase website, the project delivers an authoritative storytelling space designed to highlight the excellence of European PDO cheeses and make it accessible, engaging, and relevant for American consumers.
The team led the entire process, from information architecture and UX/UI design to content strategy and digital development. The project translated the values promoted by Granlatte—the largest milk producers’ cooperative in Italy and the parent company of Granarolo S.p.A.—while also coordinating the main communication activities supporting the three-year campaign.
The result is a robust, high-performing, and visually impactful digital platform that now serves as a strategic cornerstone of the European Cheese Quality program. Designed to strengthen brand awareness in the United States, it guides audiences through the discovery of a heritage built on taste, tradition, and the integrated European dairy supply chain.
