Successful international tourism promotion depends on the ability to transform a destination into a compelling, authentic, and memorable story. With this goal in mind, DAG Communication partnered with the Toulouse Tourist Office to strengthen the city’s positioning among Italian travellers, showcasing the capital of Occitania as a must-visit destination renowned for its gastronomy, rich history, and vibrant cultural scene.
To achieve this objective, our Travel Team designed and executed a highly targeted strategy: an immersive press trip created to generate meaningful media engagement. We carefully selected and accompanied five Italian journalists on an exclusive journey through the heart of Toulouse, giving them a fresh, first-hand perspective on everything that makes the city truly unique.
We managed every aspect of the itinerary, combining cultural highlights with exceptional culinary experiences. The programme included guided walks through the historic centre, an authentic food tour with Taste of Toulouse, and an evening dedicated to innovative mixology at Papilles Cocktails. Curated by DAG Communication, the itinerary went far beyond traditional sightseeing, inviting participants to discover the art of pastel dyeing at AHPY Créations Bleu de Pastel, explore the extraordinary mechanical creations of Halle de La Machine, visit the newly renovated Musée des Augustins, and experience the city from the water on a scenic cruise with Les Bateaux Toulousains.
Through meticulous media relations, careful planning, and seamless on-the-ground coordination, we successfully achieved our objectives. The press trip generated extensive high-quality editorial coverage across leading Italian media outlets, significantly increasing Toulouse’s visibility and highlighting the city’s exceptional artistic, cultural, and gastronomic heritage.
