Social Media Marketing through Facebook in Italy In Italy there are over 20 million Facebook profiles and 37 million Internet users. With such a high user base, creating a website without a Facebook page can drastically reduce your organizations number of potential...
This course aims to provide management with a series of specific skills which will enable them to present themselves adequately and to communicate effectively with the media. The course is addressed to members of senior management who would like to improve or update...
Crisis Communication in Italy During times of crisis, an organization’s communication strategy is formed based on two contrasting approaches. Primarily, many organization’s believe they are immune to crisis and the possibility of an attack by the media. On...
Mobile Marketing in Italy Is a Mobile Marketing strategy necessary? Before quickly dismissing this form of media, consider the following statement: ‘In 2014 there will be more smartphones and tablets than computers. In addition, in 2015 the United States market...
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