Lakes, Franciacorta, UNESCO sites, historic towns, culture and outstanding food and wine: the Brescia area brings together a wide variety of experiences, all part of a rich and multifaceted destination. In 2026, DAG Communication will help bring this story to international markets through a new partnership with Visit Brescia.
The project will focus specifically on the United Kingdom and the Netherlands, where our Travel Team will carry out communications activities aimed at increasing awareness and strengthening the destination’s appeal. Alongside this work, we will also support the promotion of the area’s golf offering across selected European markets.
The starting point will be the diversity of the destination itself. From lakeside landscapes and cultural itineraries to history and local food and wine traditions, each element will contribute to a narrative that reflects the many different ways visitors can experience the area.
Communicating Brescia internationally, however, means going beyond a one-size-fits-all approach. Our work will be tailored to the characteristics and interests of each market, identifying the themes, experiences and destination assets most relevant to British and Dutch audiences.
Golf will also play a specific role within the strategy, helping the destination reach new traveller segments and strengthen its positioning across Europe. The area’s golf offering provides an opportunity to combine sport with the discovery of landscapes, local culture and food and wine excellence.
The partnership with Visit Brescia marks another international project for DAG Communication’s Travel Team and a new opportunity to apply our tourism communications expertise to a destination with a broad and diverse offer.
Our goal will be to build visibility and interest around a territory capable of providing multiple reasons to travel, translating its identity into stories that resonate with different audiences and markets.
