Press Office Financial Training in Italy
How to gain visibility in Italian media? With which news? How to integrate the interests of journalists with that of the agency? How to make the most of the consultants and agencies vision?
To answer these questions, DAG Communication has created a workshop dedicated to the communication and marketing of companies and institutions operating in the financial sector. The meeting is aimed at professionals who wish to improve or upgrade their communication skills, and is restricted to a maximum of 4/5 participants. The reduced number of members will ensure a high level of understanding for the most effective communication techniques with all media in the financial sector including newspaper, periodicals, specialized information, radio, TV and Internet.
Workshop Program
- Managing relationships: with editors and journalist
- Managing relationships: with the head of the company and agencies
- The media who deal with Finance: print, internet, radio, and TV
- The tools of the press: what to use, when and why
Speakers
- Elena Guzzella, CEO of DAG Communication
- Barbara D’Incecco, senior account of DAG Communication
Interviews will be presented to:
- Alessandro Plateroti, editor Il Sole 24 Ore;
- Edoardo Segantini, inviato ed ex-Caporedattore Economia Corriere della Sera;
- Ettore Tamos, editor Il Mondo;
- Elena Meazza, editor Centrale Borsa & Finanza
