Research and Innovation Press Office Training in Italy
DAG Communication is organizing a workshPress op dedicated to communication for those who work in the field of in the scientific research and innovation (research centers, universities, and companies). The meeting, aimed at professionals who want to improve or update their skills, is restricted to a maximum of 4/5 participants.
By creating a course with a reduced number of participants, we can ensure a high level of understanding and create the most effective communication techniques with all research media including newspapers, periodicals, specialized information, radio, TV and Internet.
Workshop Program
- The media that deals with scientific research and innovation: print, internet, radio and TV
- From the journalists point of view: interests, problems, expectations, and needs of journalists
- ‘Discovering’ the news within your organization (university, research center, etc.)
- Managing relationships with editors, journalists, head of the company, agencies
- Tools of the press: what to use, when and why
Speakers
- Elena Guzzella, CEO of DAG Communication
- Barbara Orrico, Senior Account
of DAG Communication
Interviews will be presented to:
- Giovanni Caprara, Science editor – Corriere della Sera,
- Piero Bianucci, Science editor – La Stampa,
- Luca De Biase, editor Nova 24 – Il Sole 24 Ore
- Paolo Magliocco, director of Quark
