Health & Pharmaceutical Press Office Training in Italy
How to have visibility in the Italian media? With which news? How to integrate the interests of journalists with the company? How to make the most of the consultants and agencies help?
To answer these questions, DAG Communication has created a workshop dedicated to the communication and marketing of companies and institutions who operate in the health sector (hospitals, nursing homes, scientific societies, associations, etc.).
The meetings created are aimed at professionals who wish to improve or upgrade their communication skills and are restricted to a maximum of 4/5 participants. The reduced number of members guarantees a higher level of understanding of the most effective communication techniques with all media involved in the health sector. This media includes newspapers, periodicals, specialized information, radio, TV, and Internet.
Workshop Program
- Manage relationships: with editors and journalists
- Managing relationships: with the head of the company and agencies
- The media that deals with health: print, Internet, radio and TV
- The tools of the press office: what to use, when and why
Speakers
- Elena Guzzella, CEO of DAG Communication
- Barbara Orrico, Senior Account
of DAG Communication
Interviews will be presented to:
- Ettore Grassano, Managing Director of Health
- Anna Bogoni, Director of StarBene
- Antonella Cremonese, Health Editor of Corriere della Sera;
- Paola D’Amico, Health editor of Il Giorno.
For more information and registration: infodag@dagcom.com, tel 0289054160
