According to the latest data analyzed by AppFigures, once again TikTok emerges as the most downloaded app in November 2022, reaching more than 1.5 billion users, the data say. After the success of the past two years, however, some indicators point to a slowdown in its growth.
TikTok and Capcut – the app created for making video montages for posting on social networks, also from ByteDance like TikTok – are among the Top 5 most downloaded apps in both the Apple Store and Google Play Store.
But TikTok’s exponential growth is beginning to show signs of weakness. Recent data provided by Sensor Tower, show that during November 2022, TikTok installations in the U.S. were down 33 percent from the previous year, while Meta‘s apps continued to see an increase in downloads.
And so the question arises: is TikTok’s growth limited to a younger audience and consequently will it fail to appeal to all age groups? Could these early signs of hesitation indicate that TikTok is reaching saturation point?
Of course, it is too early to tell, but what is evident is that in China, where the app was born in 2014 (and where it is called 抖音, Dǒuyīn) it has been expanding in impressive demographics, winning over all age groups with nearly 690 million users.