Content Marketing is a sector that is often spoken about today, especially in the Anglo-Saxon world, with the video content theme becoming one of the most interesting trends of 2015. Based on the prevalence of social media allowing users to share, publish and connect through mobile devices, the video content trend will inevitably be the leader for this year and many to follow.
We are often asked what characteristics make content go viral. The answer, is always the same: a video has the potential to spread when it is highly newsworthy or if it is of top quality.
If the video content is newsworthy, it will not go viral based on its “technical” qualities, but instead, because its images reflect a striking news story (especially if they are unique). As a result, these images easily, often spontaneously, become popular. However, these cases are rare, and often not suitable for a marketing campaign.
When pushing a marketing video, the road is certainly more connected to high quality characteristic. In this case, storytelling and storyboards, artistic filming, attention to detail and messages are essential characteristics for a video to take off, be shared and become viral.
It isn’t always necessary to spend a large amount of money, however, believing that a low budget film will absolutely spread, may not be true. Without an initial push made by advertising and media relations, it is difficult for a low budget film to take off.
