Communicating in China is certainly complex but a correct strategy and a communication agency in China can open the doors to a market with enormous potential. Creativity is needed but also a lot of skills and the possibility of taking advantage of a multicultural team capable of combining the needs of a Western company with an audience with a often very different mentality.

DAG Communication operates through its own direct branch in China and a team of dedicated experts in Italy to ensure timely knowledge of the market and emerging trends and to be able to support companies step by step without language barriers. What distinguishes D.A.G. Communication in the communication market is the strong consulting capacity: our company does not limit itself to “execute directives” but always studies the most suitable communication strategies for each individual client, for his objectives and characteristics.

• We can open accounts on WeChat, Weibo, Little Red Book, Douyin (TikTok), etc. for foreign companies that are not based in China, looking after all the required complex bureaucracy with a well-rounded service
• We build your communication strategy through Chinese social networks by defining key messages, tone of voice, editorial calendar, creating and publishing content tailored to the Chinese market
• We manage the moderation of messages received from WeChat, Weibo, Rebook, Douyin, etc.
• We create a promotion campaign that allows you to increase both followers and views and interactions with your posts on WeChat, Weibo, Little Red Book, Douyin, etc.

For those who want to increase their visibility also through more classic communication tools, we are able to create:

• Communication strategy: we suggest an effective PR strategy for the Chinese market.
• E-commerce through Alibaba, Aliexpress, Tmall: opening and management of stores on Alibaba, Aliexpress, Tmall, and other vertical e-commerce portals
• Audience and Media targeting: we identify the main target audiences for our customers through main media and social media
• Press kit: we design, draw up and distribute the press kit presenting the company and its products.
• Press releases: drafting and sending of press releases in Chinese and sending to target media and journalists
• Story angle: we search, write and tell the news according to all possible different angles.
• Influencers: we open collaboration opportunities with social media influencers.
• Press Tour: we organize individual and group press tours at our customers’ production sites.
• Product testing: we select a number of level journalists and bloggers to whom we send the products to be tested for a possible review.
• Websites: We create Chinese-language sites designed for Chinese users.
• Brochures: We produce brochures related to the company and its products in Chinese.
• Live streaming: organization of live events for the presentation of products and sales
• Partnerships: We forge alliances with partners to facilitate joint marketing activities.
• Special events: we organize and manage B2B and B2C promotional and media events.
• Newsletter: we produce and distribute newsletters for consumers and businesses on the Italian and foreign market.
• Copywriting: We provide original copywriting for promotional material.
• Translation: We provide translation services from all languages to Chinese