Training: Communication in China

Communication in China Training Workshop in Italy

China is a massive, incredibly complex market worth more than 3 million. In our eyes, China is complex because it is much more than what we are accustomed to think, and above all, extremely diverse. Creating the proper structure in order to launch a new brand or product in this enormous country is very complicated. As a result, DAG Communication has created a workshop, to be held in Milan on November 14, where one can discover this varied and diverse world in a classroom session that addresses the most significant aspects of communication in China. This workshop will also include one on one meetings with the speakers where visitors can explore specific issues or get free advice on particular projects.

Program

  1. Overview on Marketing in China (Advertising, Events, Social Media, and Press)
  2. Introduction to the Chinese media – case histories
  3. Use Social Media in China
  4. Launch a new brand or a new product in China: Common mistakes to avoid

Speakers

  1. Mike Golden: Founder of the company, Adsmith, a graduate of East Asian Studies from Cornell University and an MBA at University of California, Berkeley. Mike Golden has spent 5 years in Japan and China in the last 9, dealing with the launch of many brands and products in Europe and Americans
  2. Elena Guzzella: Journalist, blogger and founder of DAG Communication in 2000 after having served as head of communications and marketing in the company and a magazine editor in ICT

Course Location and Hours

The course will be held on November 14, 2012 at Palazzo delle Stelline, Corso Magenta 51, from 9:30-13:00. Subscribers, who wish, will be able to arrange a one on one meeting with the speakers in the afternoon of November 14th or in the morning of November 15th in order to receive further details for your company.

Subscription Information

Course fee: 470 euro + VAT 21%.

Please note that the registration comes into effect only once the payment is complete. The course is open to communication and marketing managers operating within the company and/or associations. Caution, only 10 spaces are available!

For more information: Ilaria Vona – tel 0289054160 – ivona[@]dagcom.com