Press Office for Start Up PR Agency in Italy
The communication of a Start Up is a very complex process for those who are already established. The project must begin from scratch, then journalists, who have never heard of this Start Up, must be contacted and convinced, in a few seconds, to dedicate a spot in the news to this product.
In some cases, the funding of projects depends strictly on visibility within the media. With this said, it is vital for press offices to convey the strengths of the Start Up for both the short term and long term in the media.
DAG Communication’s extensive knowledge in this sector enables their clients to be viewed as experts and gain credibility within their given field. DAG operates through close relationships with their clients to elaborate on each communication project and gain ample visibility for the product and company in their target market. This is accomplished through the following activities:
- Press/media relations
- Online PR (Internet PR, Digital PR, or Web PR)
- Organization of events
DAG Communication offers its clients a number of classic press office practices listed below:
- Drafting of press kit
- Drafting and sending press release
- Organization of interviews
- Organization of press conference
- Creation of case history
- Creation of the press review
- Media training
Listed below are a few examples of Start Up companies whose communication strategy has been put forth by DAG Communications:
- Mox Off
- Jobrapido
- Eppela
- Global Investment
Energy - Acceleratore d’Impresa Politecnico di Milano
