Press Office for Political PR Agency in Italy
DAG Communication presents political campaigns through the Internet, social media, activity of the press office and management of public image. Today, and increasingly in the future, political campaigns are being developed through the Internet and on social media. This creates the ability to present a more powerful message than any other media combined.
Thanks to social media, it is possibile to recruit support for campaigns, influence voters, and open debate. An American study, where this phenomenon had started a few years in advance, stated that candidates who are mentioned on social media, in 75% of cases, are elected. Another, more recent study, stated 68% of voters said they used the Internet as a primary source of information about the candidates and nearly one in four voters said their vote was influenced by conversations on the network.
Therefore, it is important to construct a strategy on the Internet and social media that is able to build appropriate content (through blogs, facebook fan pages, or twitter accounts
), but also trigger convincing conversations online that can be shared.
How do you respond to critisism? How do you position your company in a good place for Google Search? How do you take information from user conversations to understand what voters think and want (without resorting to expensive surveys)?
In order to provide an adequate response to these challenging questions, one must have adequate skills and above all be consistent with new media. In the area of politics, a post must be well thought out and consistent. If a post is improvised, there is a risk that you will destroy months’ worth of work due to false information.
DAG Communication can support you through your political campaign by:
- Offering training activities on social media and online PR
- Creating a personal blog or corporate website
- Creating and manage a Facebook Fanpage, Twitter account and Youtube
- Increasing popularity of Facebook Fanpage, Twitter account and Youtube
- Monitoring what is said about you on social media
- Increasing relationships with bloggers and online websites
- Offering training on media relations and personal image
- Developing press office activity
