Press Office for ICT PR Agency in Italy: Information and Communication Technology
The Information and Communication Technology is a sector that has used press office activities for many years to gain profit. The press office allows those companies operating in the ICT sector to effectively communicate innovative product information and disclose the benefits for users. This form of communication is used within this sector due to the fact that positive articles and reviews reassure users of product quality more so than advertising.
However, this is provided that the press office is able to answer two fundamental aspects: knowing how to simplify posts in order to safeguard the legitimacy of provided technical information (especially complex situations, maybe with BtoB) and know how to build positive and durable relationships with journalists in the sector.
Furthermore, understanding how to reach the media sector (by PC
world to mythec.it) in order to communicate ICT products and services directly to the consumer audience, as well as knowing how to stimulate articles on general circulation media and national character are essential.
DAG Communication has been following these micro guidelines since its foundation and, as a result, have not missed dealing with established brands or following emerging realities who deal with particular complex areas of ICT (from disaster recovery to IPTV, from embedded systems to software e-trading).
Below are a few examples of clients we have followed over the years:
- Cefriel (view the case history)
- Siemens Enterprise Communications (view the case history)
- Intergraph (view the case history)
- Accenture Technology Solutions
- List Group
- ORS
- Tagetik
- Wifi company
- BMS
- Cata Informatica
- Edigita (download the pdf overview 13MB)
- Sky – guida programmi digitale (see the index of the event)
- Devoto Oli – app (see the index of the event)
- Doro
- Brondi
- Macrom (see the press release)
