Online PR Agency for Food
The internet has amplified the potential of the press office for traditional food incredibly: it is no coincidence that the most popular subject of photographs published on various social networks is culinary. At the same time, the network has also seen the explosion of food bloggers writing about food in a casual and fun manner.
Good opportunities of visibility for the brands that can take advantage of these trends to ensure that the individual user makes a viral product, not for profit, but for the sake of simple affection for the brand.
Thanks to smartphones, tables and various mobile devices, food has become a shared
, lifestyle, aesthetic experience that people love to see, copy, comment and follow. In addition, brands and restaurants have become a status symbol.
For example, it is fundamental to know how to use a social network like Instagram (the hashtag, #food is placed 55th with nearly 10 million photos in the ranking of the 100 most used hashtags on Instagram), useful for creating a viral food experience with the brand, the product or the culinary initiative of our interest.
On Social Media, it is important to publish images not only of the product that you want to push, but also photos that describe the cross style that the brand wants to embody, involving users (perhaps through a photo contest), or to describe the images corporate values, people, the production process, the history of the brand. It is equally useful to organize events where food bloggers and the most important influences followed are invited.
DAG Communication has the skills suited to accompany the company on a path of dynamic PR Online, following closely and creatively all the activities that help to promote a brand through online media.
In detail, DAG Communication is able to:
- Relate to the most important food bloggers and opinion leaders of the food and beverage sector
- Online PR, press offices with the Internet media that deals with the food industry (portals, blogs, forums, and discussion groups) chosen from time to time according to the target suitable to the needs of specific communication
- Creation and/or management of Facebook page, Twitter and of other social network with with specific or transverse food sector (Instagram, Pinterest, etc.)
- Management and creation of online photo competitions and surveys with a culinary theme
- Creation of audio-video material for the web and podcasting on food experiences
