Mobile Marketing

Mobile Marketing in Italy

Is a Mobile Marketing strategy necessary? Before quickly dismissing this form of media, consider the following statement:

‘In 2014 there will be more smartphones and tablets than computers. In addition, in 2015 the United States market will double the number of smartphones available, while Italy has already outnumbered the traditional mobile phones.’

With this market consistently on the rise, you don’t want to miss out on your opportunity to use a Mobile Marketing strategy to gain potential users.

Your App: cost-effective, fast, multiplatform

At DAG Communication we are confident in our ability to assist companies, institutions and individuals alike with the development of a multiplatform app. This app can be used to facilitate the use of content available on websites, pdf documents, pictures, and videos shared on social media.

Despite the increase in Mobile Marketing, many issues have been raised within the area of app development including:

  • The majority of applications available being developed specifically for iPhones, despite the mobile world being populated by Android, BlackBerry and Windows Phones today .
  • Varying sizes of displays and devices (from smartphone to tablets)
  • Publishing your application on Apple, Windows and Android together can be a complex process. Both Apple and Windows have very strict rules for their applications, requiring further controls if you wish to modify your application in the future.

DAG Communication can assist your company in overcoming these obstacles and work with you on your Mobile Marketing strategies through the following:

Standard Platforms

  • News from the official website or inserted manually
  • Digital publications in pdf format such as catalogues, annual reports, books, newsletters
  • Coupons or discount vouchers
  • Video gallery
  • Photo gallery
  • Directories with geographic references (i.e. shops, restaurants, etc.)
  • Online shopping
  • Quiz
  • Event calendars
  • Wall chats: where users can post their own messages
  • Facebook
  • Twitter
  • Google Maps
  • Contact page
  • Banners

We can build a standard platform, based on a template which can be customized in minimal time (from 7 to 15 days). Depending on the type of platform, we can publish an App in 7 to 60 days.
Fees start from €2,000 per platform and are based on a one year service agreement.

Available Services:

  • Assessment of customer’s communication requirements
  • Production of a multiplatform App
  • Graphic customisation of an App
  • Publication of an App on one or more markets or on a private server
  • Content update
  • Banner management
  • Statistics (downloaded Apps, used Apps, etc.)

Sending Personalised Messages:

Sending push messages to all users who have downloaded your App is another way to build a relationship with your users. This service is extremely useful and allows you to update your clients and prospects on news, special initiatives or promotions. However, it should be used carefully, to avoid the risk of becoming spam.

Customized Services:

What if you want more? What if you need an App with very specific functionality? No problem! We can provide a tailor made service for the development of your App.

Available Platforms and Devices:

DAG Communication can produce Apps for the following devices:

  • iPhone, iPod Touch
  • iPad
  • Android phones
  • Android tablets
  • Windows Phone 7*
  • HTML5 Web-apps