Media Training Course in Italy
The course aims to provide business managers with the skills needed for better staff presentation and for more effective communication within the media.
The meeting, aimed at top management, has been created to improve or upgrade management skills in terms of communication. This course is restricted to a maximum of 5/6 participants as a way of ensuring a high level of learning and considerable interaction with the consultants and the journalists present.
Contents
In the information society, the image of a company is significantly influenced by the images of its managers and key speakers. The look, how to present themselves, to interact with public or the final stakeholders can contribute to the improvement or worsening of a brand. In addition, in the ‘global village’ the public image of the company is constantly influenced by the media and the key speakers through print, television, radio or the Internet.
The course, organized by DAG Communication, aims to provide managers with both the ‘rules’ for constructing a strong image for themselves (look, posture, and language), and direct knowledge of the ‘mechanism’ likely to interact better with the media, thanks to the direct testimony of a journalist of the highest caliber.
A fundamental part of the course is composed from intensive training practices with practical interview tests (television, telephone and in person) that will be made in confidence and individually.
Course Program
Relations with the media
- What kind of relationship building with journalists
- The journalist my friend
- How drafting works
- How do you choose the news
- What to say and what not to say to a reporter
Interview Management
- When doing an interview
- A risk or an opportunity?
- In person, by phone, on TV, by mail
- A question, and answer
Addressing a press conference
- How is it organized
- What to expect
- What do the journalists expect
- Organize your presentation: what content, what form
Personal Image
- The dress, a resource to communicate
- Elegant, professional, convincing: the right look for every situation
- The wardrobe: the basic clothes
- Rules of conduct
Practical tests
- Interview in person
- Telephone interview
- TV interview
Methods
The Media Training course is organized specifically for each company/target participant. It provides an interactive classroom session of about 4 hours where the consultants of DAG Communication alternate presentations, in addition to a second private session for each participant dedicated to the creation of simulated interviews.
The Media Training course is provided directly in the company or in another suitable structure.
Teachers
- Elena Guzzella, D.A.G. Communication, CEO
- Giorgio D’Amore, D.A.G. Communication, President
Costs and Registration
The Media Training course is provided at the cost of 1,000 euro + ICA 20% per person, with a minimum of 3 participants. For registration and more information: infodag@dagcom.com, Tel 0289054160.
Note: DAG Communication is available to organize personalized and higher intensity/duration courses for top and middle management of individual companies (duration: 16 to 20 hours, including sessions devoted to simulation interviews)
The following companies have already participated in our courses:
- Institutions: ICE Istituto Commercio
Estero, Politecnico di Milano, - Financial Sector: Anton Veneta ABN Amro Bank, Banca Intermobiliare, Banca Italease, Banca Sella, Euromobiliare asset management, Fineco, 3I
- Consumer Sector: Brondi, Bang & Olufsen, Bonacina Pierantonio, De Padova, Imetec
- ICT Sector: Cisco, Canon, Colt Telecom, Atos Origin, Zucchetti, Data management, Debug Software Tailoring.
We have created courses for:
Assolombarda, Unione industriali di Bergamo, Unione industriali di Treviso, Unione industriali di Novara, Adico.
