The arrival of the Internet, spread of broad band’s and smartphones has created a sizeable change in the world of PR. According to American experts, companies who deal with media relations have come to an end.
Why over exert oneself in order to obtain a national magazine publication, when you can obtain a post on a blog? It is necessary for influential bloggers to obtain a high number of readers in order to become high profile. As a result, one post on an influential blog will influence more individuals than a national magazine.
At DAG, our experience with the new trend of bloggers and social media has increased the value of public relations. What is the use of PR’s business, if not to facilitate the relationship between institutions/companies and their audience?
The real transformation is linked to the number and type of people with whom the public relations officer must consolidate: yesterday’s journalists and stake holders, today’s influential bloggers, free associations of social network users, end users and users in general. What does this mean? A great deal of work in more areas, the competence to interact with various types of public and with a number of different forms of communication.
With this said, is it best to write an article on media paper or post on an influential blog? A precise answer is hard to give. In fact, a Harvard study says that in the world of users, only 18% are active bloggers (posts regularly on their blog). However, this population heavily influences the rest of the network. It is estimated that over 60% of Internet users in the world visit blogs and social networks, and blog posts do have a great affect.
As a result, building strong relationships with influential and positive bloggers is of great importance. DAG Communication can do the following for its customers:
- Locate the community of reference bloggers for the sector of the company or entity
- Develop positive relationships with a group of the most influential bloggers for each field of interest
- Create and maintain a corporate blog to communicate directly with their target audience and with their blogger
- Track results with detailed reporting and daily updates
