Who
American Hardwood Export Council is the government organization that promotes the knowledge of the use of American wood in the world, through events, content, and relationships.
The association gives voice to American exporters of wood and the main trade associations in the United States in over 50 export markets. In the name of environmental sustainability, AHEC runs a program for the promotion of all US forests hardwood species, such as red and white oak, ash, tulipwood, maple, hickory, cherry and many others. The program is supported by the joint commitment of the American hardwood industry and the FAS (Foreign Agricultural Service of the US Department of Agriculture- USDA), aims to ensure potential buyers a quality product and a competitive response to the grown global demand for wood products.
What
The public relations agency DAG Communication will be the press office in charge for media relations for the American Hardwood Export Council (AHEC) in Italy throughout 2016. Headquartered in Washington and with six international offices located at the most influential markets, the American Hardwood Export Council (AHEC) promotes the different species of American hardwoods globally.
“We are excited to be partner with a major global reality as the American Hardwood Export Council. We appreciate its dedication in promoting a product that has its roots firmly established, but that has never stopped looking for innovation and sustainability, in an area where the environmental reintegration is crucial” explains Elena Guzzella, partner and managing director of DAG Communication. “Added to this is a great opportunity to be able to provide an international excellence of our skills in the fields of Architecture and Design. The challenge is to promote the brand not only in the media, but also to get in touch with the direct stakeholders such as architects, designers and producers, to increase the chances of partnership”.
