This course aims to provide management with a series of specific skills which will enable them to present themselves adequately and to communicate effectively with the media.
The course is addressed to members of senior management who would like to improve or update their communication skills and is designed for small groups of maximum 5/6 participants.
The small size of the group ensures a high level of learning and allows a high degree of interaction among the participants, the consultants and the journalist taking part to the course.
Course content
In the world of information managers and spokespeople can influence significantly the perception of their company’s image: the way they look, the way they behave and interact with their audience or stakeholders can improve or damage a brand.
In the “global village” the public image of a company can also be affected by the media (printed press, television, radio or internet) and by the way its spokespeople are portrayed by the media.
The course organised by DAG Communication aims to share with managers the fundamental “rules” to build a good self-image (appearance, posture, language) and the practical “techniques” to interact effectively with the media, using the advice and expertise of a high calibre journalist.
A substantial part of the course consists of intensive practical training with simulated interviews (on television, on the telephone and face to face). The interviews will be conducted in individual sessions and will remain confidential.
Course programme
Media relations
– how to build a relationship with journalists
– the journalist – my best friend
– how a news desk works
– the news selection process
– what to say and what not to say to a journalist
Handling media interviews
– when to give an interview
– risk or opportunity?
– face-to-face, on the phone, on television, via email
– replying to a question…
Handling a press conference
– what is a press conference
– what you should expect
– what journalists expect
– how to organise your presentation: content, tone, tools
Personal image
– your dress code: a way to communicate
– smart, professional, confident: the right look for every situation
– your wardrobe: essential items
– rules of behaviour
Role play
– face-to-face interview
– telephone interview
– television interview
Course structure
The course consists of an interactive class session of approximately 4 hours held by the consultants of DAG Communication.
This is followed by an individual session where each participant will take part in a series of simulated interviews. The timing and location of the individual session will be agreed with each participant. The session can take place at the participant’s premises or at a convenient location.
DAG Communication can arrange tailor-made courses for senior management of a specific organisation.
Trainers
– Elena Guzzella, D.A.G. Communication, Managing Director
– Giorgio D’Amore, D.A.G. Communication, Chairman
Application and fees
Course fees are €1000 plus 20% VAT per person to be paid in advance by bank transfer (ABI, CAB, CC, CIN).
To apply or to request further information, please contact:
infodag@dagcom.com, Tel +39 0289054160.
Managers from the following organisations have attended our courses:
Institutions:
ICE Istituto Commercio Estero, Politecnico di Milano,
Financial sector:
Anton Veneta ABN Amro Bank, Banca Intermobiliare, Banca Italease, Banca Sella, Euromobiliare asset management, Fineco, 3I
Consumer sector:
Brondi, Bang & Olufsen, Bonacina Pierantonio, De Padova, Imetec
ICT Sector:
Cisco, Canon, Colt Telecom, Atos Origin, Zucchetti, Data management, Debug Software Tailoring.
We have organised courses for:
Assolombarda, Unione industriali di Bergamo, Unione industriali di Treviso, Unione industriali di Novara, Adico.
