Food and beverage Public Relations in Italy

Looking for a food and beverage public relations agency in Italy? At DAG Communication, our knowledgeable team has pitched food products to Italian reporters, editors and producers for many years. Our experienced background in understanding these individuals has allowed us to create an extensive list of strategies assured to capture their interest.

DAG Communication has organized and executed numerous food and wine product launches, trend stories, corporate profiles, contests, special promotions and more for an assortment of food clients in Italy. These product launches have allowed DAG to target not only the food sections in newspapers, but also in lifestyle publications, bloggers and a variety of other channels.

We use powerful PR tools to deliver excellent, measurable results.

 

Food and beverage public relations services in Italy

  • PR strategy for Food and Wine in Italy: We suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
  • Audience and media targeting: We identify our clients’ key target audiences and key target media.
  • Media information: We research, write and enhance basic Italian media information about food and wine including fact sheets, background articles and more.
  • Food and wine press kits: We edit, design, produce and distribute Italian press kits about food and wine.
  • Press releases: We create, write and distribute press releases among the Italian media
  • Story exposés: We research, write and pitch stories.
  • Virtual press office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients’ food and wine products.
  • Relation building: we establish and cultivate constructive relationships with leading food and wine journalists in Italy.
  • Media visits: we organize individual and group media visits to our clients’ factory or headquarters.
  • Food and beverage marketing websites: we produce and maintain the Italian part of our customers’ websites or blog.
  • Food and beverage marketing brochures: we produce Italian language versions of Food and wine brochures
  • Food and beverage social media marketing in Italy: we help you to implement the most effective strategies (see details)

Food and beverage marketing promotion in Italy

 

  • Campaign theme development and programming
  • Educational seminars and showrooms
  • Retail promotion
  • Awards and recognition programs
  • Strategic partnerships
  • Sponsorship negotiation
  • Advertising placement
  • Product placement
  • Advert campaigns

Food and Wine Special Events in Italy

 

  • Product launches
  • Seminars and conferences
  • Trade seminars tastings and showrooms
  • Consumer tasting events and sampling
  • Winemaker dinners
  • Chef events: walk around tastings and seated dinners
  • Recipe development and contests
  • Cocktail promotions and mixologist outreach
  • Brand management at special events

Our Customers and References in food and beverage

 

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