Online PR Agency for Tourism
The Tourism sector today has gained many benefits from the network due to its increasing tendency for users to research and organize their journey online. Furthermore, the network has the power to make even the smallest information accessible to the globe.
From large companies and tour operators, to bed and breakfasts
or family run hotels, this network creates great visibility for all involved in the tourism sector.
How does one make constructive communication online for a company operating in the tourism sector?
The online presence alone is not enough. The real strength comes from listening to the perception of users, and creating a constructive conversation, knowing how to handle criticism without removing them (even when the temptation is strong). If an error is created in this process, the trust between the users and the company breaks and all attention is directed to your error.
For the same reason, it is unwise to ‘fix’ the reviews of travel experiences on evaluation portals (the most famous being TripAdvisor) because in the long run, this may become counterproductive. Network transparency makes these changes catastrophic, allowing them to stand out and become exposed in short time. The influence on users must be built in a careful, fair manner, from a solid foundation of content and highlighted with qualities that really exist, not forcing out opinion. With truth and acceptance in a two-way conversation between the sender and receiver, the game of strength will be turned.
The diverse world of online PR in the tourism sector is made up of different heterogeneous elements, all of which are essential to the promotion of brand awareness but delicate to handle. It is dangerous for the company’s future image to move in a disorganized manner, it is however, advisable to entrust its brand communication professionals online.
DAG Communication is able to optimize upon and open different channels of communication present on the web. By opening new forms of communication, your company can bring the beauty of the Italian territory and the reality of our national tourism potential to each network user.
In detail, DAG Communication is able to create:
- Relationships with key opinion leaders and bloggers who write about travel and tourism
- Online PR, media relations within the tourism sector (portals, blogs, forums, and discussion groups) determined from time to time according to the target, and meets the needs of specific communication
- Creation and/or management of Facebook pages, Twitter and other social networks on specific tourism or transverse sectors (i.e. TripAdvisor, Flickr, etc.)
- Management and creation of competitions and online survey aimed at potential users of travel and tourism services
- Creation of audio-video and podcasting for the web to promote users travel experience.
