Online PR Agency for Finance
Finance and the online world are both involved in a daily fast changing, immediate, environment. Everyday the Stock Market
closes on new, partly unexpected results flooding the network with an unbearable amount of news, articles, comments, opinions, and data stores then forgotten the next day. For this reason, online communication must be distinguished based on the quality of the content, a clear message involving a player and the ability to convince even the most inattentive and dismissive of the paper.
Financial communication is often based on sterile and economic data technicians. In order to decline digital media the ability to either follow alongside the moments trend or create a new one is required. For example, it is fundamental to be able to monitor which hashtag has the most success on Twitter in order to be able to exploit ones interest in the communication of its brand. On the internet, communication is a self-loser, rejected by someone who has learned to juggle information and choose the one that is useful, interesting, original and capable of creating buzz and conversation.
DAG Communication helps companies to create online communication that balances excellent usability (using technical terms only where necessary to understand, even for an unskilled target) with the utmost seriousness and credibility (real and verified content, the distance from indifference and generality often characterizes the news on the net). It is also important not to forget that the sensitivity of these issues requires the ability to manage critical situations. Online news spreads much faster than tradition media, and should be managed with an equal amount of speed. Additionally, a systematic planning system (previously studied) should be used to delete content in a coordinated fashion.
In practice, everything is accomplished through:
- Relationships with key opinion leaders and bloggers who write about finance and economics
- Online PR, media relations within the financial sector (portals, blogs, forums, and discussion groups) determined from time to time according to the target, and meets the needs of specific communication
- Creation and/or management of Facebook pages, Twitter and other social networks on specific economic or transverse sectors (i.e. LinkedIn)
- Management and creation of competitions and online surveys to imply a less formal approach to economic issues
- Creation of audio-video and podcasting for the web to promote user interactivity with respect to the financial world.
