OCM Wine Funds 2014-2015

OCM Wine 2014-2015: funds for the promotion of wine abroad

DAG Communication is responsible for developing international communication projects. DAG has recently partnered with Warner Group to assist workers who want to join OCM Wine 2014-2015. Warner Group’s professionalism has affected companies participation in brand publication for decades through their presence in over 30 countries around the world. With this said, the objective of the OCM Wine project is to make wine producers, professional organizations, protection corporations and producer organizations available to our communication skills.

The OCM Wine Brand: who the audience is

The OCM wine brand supports the production of wine producers (including those already established in ATI), professional organizations, protection corporations and producer organizations who implement actions of wine promotion in foreign markets.

Acceptable Actions

  1. Identification of acceptable actions: promotion and advertising, in particular, highlighting the advantages of quality products, food safety, respect for the environment and the implementation provisions of the regulations to be implemented by means of information channels such as print and television
  2. Participation in events, fairs and exhibitions of international importance
  3. Information and promotion campaigns, in particular, on the designations of origin and geographical indications, to be implemented at the point of sale (big distribution, third world country restaurants, HORECA, etc.)
  4. Other means of communication:
    • Website creation, in the official language of the recipient action country, or in English, that describes the quality of the product and the area origin
    • Creation of brochures, leaflets or other information
    • Meeting with operators in Italy and/or journalists from third world countries also take place at the companies participating in the projects (‘incoming’). The action is permitted provided it is carried out in at least one of the other actions referred to in sub paragraphs 1, 2, and 3 and that it is properly motivated through synergy with the overall strategy of the project.

Facilitation

The facility consists of a grant created by up to 50% of occurred expenses.

What we can offer

Thanks to the partnership between DAG Communication and Warner Group, we can assist companies and organizations who wish to participate in the process related to planning and promotion activities and in particular:

  • Preparation and evaluation of the project
    • preliminary interview with the company
    • creation of the promotion project
    • pre-feasibility assessment of the project for the purpose of the brand
    • planning activities
  • Planning of the request of funding and questions
    • data collection
    • elaboration and presentation of application for funding to the Ministry of Agriculture and Forestry
  • Implementation of Project
    • coordination of foreign suppliers involved
    • manufacturing of materials provided (promotional material, ADV, Web, etc.)
    • Implementation of planned events (participation in fairs, consumer events, schedules, etc.)
    • Reports and Reporting
  • Supervision of administration
    • supervision of administrations application for funding
    • monitoring of the evaluation procedure
  • Technical assistance-reporting
    • Editor/statement of account monitoring
    • Preparing reports

More information

To request further information or contact one of our consultants, please e-mail eguzzella@dagcom.com