Alongside ongoing media relations, DAG manages Villeroy & Boch’s events and brand experiences in Italy. These include press days introducing new products and collections, including seasonal and Christmas ranges, and the brand’s presence at major industry events such as Milan Design Week and Architect@Work.
DAG also organizes exclusive lunches for selected journalists, working with restaurants and chefs to create tailored opportunities to engage directly with the brand.
For each event, DAG oversees the entire process, from venue selection and supplier coordination to set-up, styling, catering, photography and on-site logistics, ensuring smooth delivery and a consistent guest experience.

Villeroy & Boch’s events are recognized for their high standards and strong media appeal. Press days attract more than 50 media representatives, including journalists from leading design publications, alongside industry stakeholders.