Victoria’s Secret is an American clothing brand that is especially known for its lingerie line. The company was founded in 1977 and its’s name is a reference to Queen Victoria. Every shop is owned by the Limited Brands company.
Activities and Results
In collaboration with the Spanish partner agency, DAG Communication worked on the press activities for the opening of the first Victoria’s Secret Shop in Madrid.
Part of that work was the organization of the press releases, which were send to journalists, bloggers and influencers. To create engagement, the influencers also received a giftbox to present to their followers on Social Media.
Furthermore, a selected group of stakeholders, influencers and journalists received VIP invitations to the opening of the Victoria’s Secret Shop in Valencia. The event included catering, ensuing influencer engagement activities and an announcement about the upcoming opening of the first shop in Seville.
In two months, the communication activities affected more than 110 articles in print and digital Magazines and a total of 40 collaborations with Influencers.