DAG supported the organization and communication of the Valencia store opening, managing invitations for selected stakeholders, journalists and influencers, alongside catering and influencer engagement activities. The event gave guests the opportunity to experience the brand and discover the new retail space.
The project also included media relations for Victoria’s Secret’s first store opening in Madrid. Press releases were distributed to journalists, bloggers and influencers, accompanied by dedicated gift boxes designed to encourage media and social engagement.
The Valencia event also provided an opportunity to announce the upcoming Seville store opening, supported by a dedicated press release.

The store-opening initiatives created opportunities for direct engagement with selected journalists, influencers and stakeholders, helping raise awareness of Victoria’s Secret’s retail expansion in Spain.