Living Yangtze – Swarovski

The Company

‘Living  Yangtze’,  a  major  creative  collaboration with the distinguished film director, photographer and author Eric Valli, sponsored by Swarovski, was showcased at the Vanke Pavilion in Expo Milano 2015.
‘Living Yangtze’, was a multi‐media project which tells the stories of seven communities living along the great Yangtze River, the third river in China, and aimed to use film as a positive medium to generate empathy and awareness about the importance of clean, sustainable water source, and it was part of a non profit project by Swarovski.

Activities and Results

DAG Communication was in charge to organize the open ceremony of the exhibition, witht he partecipation of the top management of both Swarovski and Vanke, a special event for VIP and Swarovski customers,  anaging save the date, secretary, welcome the guest, inviting press.