Remington

The Company

Remington is a global leader in personal care products, with a portfolio spanning haircare, grooming and hair removal. DAG Communication was appointed to support the brand’s communication in Italy and strengthen its visibility among media, influencers and consumers through an integrated strategy combining events, media relations, social media and influencer marketing.

Activities and Results

As part of this strategy, DAG organized a dedicated event for Remington, managing organizational and logistical arrangements to deliver a consistent brand experience. The event took place at a high-tech venue selected to showcase the brand and its products.
DAG also oversaw the product displays and set-up, ensuring clear and effective presentation of the different ranges, while coordinating the event programme and the experience of media and guests.

The event welcomed 98 journalists and bloggers, providing an opportunity to showcase Remington’s products and strengthen the brand’s visibility among key media and digital stakeholders.