DAG Communication supported No.3 Gin in organising and maximising its presence at the event, acting as the main liaison between the client and Condé Nast. The agency coordinated the partnership’s operational and logistical aspects, including bar set-up and branding, bartenders and a cocktail menu featuring three signature drinks inspired by the event concept. DAG also managed the brand’s invited guests and influencers and supported media relations and digital PR to extend No.3 Gin’s visibility beyond the evening.

The event welcomed approximately 1,000 guests, giving No.3 Gin strong visibility among media, influencers, talent and lifestyle stakeholders. The partnership also generated press and social media coverage, amplifying the brand’s presence around Milan Fashion Week.